GTA 6's official merch store is live: every item and price in the Grand Theft Auto VI Collection
On 8 October 2026 Rockstar put the Grand Theft Auto VI Collection on sale at the Rockstar Store: 26 items — 13 T-shirts, 6 caps, 2 canvas totes and 5 collectibles — from €4.99 (holographic sticker set) to €39.99 (Zippo lighter, tote). T-shirts are €29.99 (RockstarINTEL lists £25.99). Buying one of each totals €744.74, and the €399.99 Goodtime State box is sold separately.
The short answer: 26 items, from €4.99 to €39.99
Rockstar opened its official Grand Theft Auto VI merchandise line on 8 October 2026, 42 days before the game launches on 19 November. The Rockstar Store now sells the "Grand Theft Auto VI Collection": 26 products made up of 13 T-shirts, six baseball caps, two canvas totes and five collectibles. Prices start at €4.99 for a holographic sticker set and end at €39.99 for the Zippo lighter and the tote bags.
The store page and RockstarINTEL's item-by-item write-up agree on the contents; the two lists differ only in currency. RockstarINTEL published the British prices in pounds on 8 October, while the collection's own page on the Rockstar Store lists them in euros. A DiscussingFilm post on X the same day put the US figures at $29.99 for a T-shirt or cap, $39.99 for a tote and $24.99 for the money clip, matching the euro numbers.
Every item and price in the collection
- T-shirts — €29.99 each (£25.99): the white "Macca the Gator" tee; three Grand Theft Auto VI logo tees; three women's cropped "baby logo" tees; three "Goodtime State" tees; and three Rockstar Games logo tees. Colours are blue, pink and black.
- Baseball caps — €29.99 each (£25.99): three Rockstar Games caps and three Grand Theft Auto VI caps, in blue-and-pink, pink-and-blue and black-and-pink.
- Canvas totes — €39.99 each (£36.99): blue-and-pink and pink-and-blue.
- Collectibles: a chrome two-sided Vice City money clip at €24.99 (£22.99), a refillable chrome Vice City Zippo lighter at €39.99 (£35.99), a keychain at €14.99 (£13.99), a sticker collection at €9.99 (£8.99) and a holographic sticker collection at €4.99 (£5.99).
Rockstar described the keychain as a "chrome metal keyring" laser-etched with the Rockstar Games logo on one side and the VI logo with palm trees on the other, and the money clip as blind-embossed on one face and VI-branded on the reverse, per Insider Gaming's reading of the Newswire post.
The gift boxes predicted the first wave
On 30 September 2026, Rockstar sent black boxes to content creators holding five items: a Zippo lighter, a blue canvas tote, a hologram sticker pack, a T-shirt and a cap, according to RockstarINTEL. None of them was on sale at the time. When the collection opened on 8 October, those same five categories were the first stock available — the creators' packages turned out to be a preview of the launch line rather than one-off gifts.
About half of the leaked catalogue is still unreleased
On 24 September 2026, GTAVice.net said it had found around 55 unannounced GTA VI products inside the Rockstar Store's own catalogue and published a partial breakdown; RockstarINTEL named 49 of them hours later, crediting a datamine. Destructoid's write-up of that datamine singled out "a GTA-themed Zippo lighter, a money clip, a tote bag, and a holographic sticker pack" — four of the exact products that went on sale on 8 October.
Set the two figures side by side and the maths is simple: with 26 products live and about 49 named on 24 September, roughly half of the leaked catalogue has no price and no listing yet. Rockstar's own language supports that reading — the Newswire post closes by telling readers to "look out for the arrival of more apparel and collectibles" from the collection.
Cheaper than the €399.99 collector's box
The collection's cheapest item, the holographic sticker set at €4.99, is around one-eightieth the price of the €399.99 / £349.99 Goodtime State – Vice City Collection box. Add every product up and buying one of each of the 26 items costs €744.74; the 13 Grand Theft Auto VI T-shirts alone come to €389.87, just €10.12 short of the collector's box on their own, and those are items you can wear.
That comparison has been the running theme since the collection opened. Insider Gaming noted that, on social media, "some users have quipped that the items in the merchandise store are better than those included in the exorbitantly expensive GTA 6 Collector's Box," which launched on 24 September at $399.99 without a copy of the game inside.
What is still unknown
Rockstar has not given a total count for the collection, a release schedule for the remaining items, or a date for when the sold-out collector's box restocks. Out-of-stock products can be added to a wishlist, per Insider Gaming. The collection also sits alongside the Miami HEAT's separate Vice City Collection, which went on sale on 2 October 2026, and the Grand Theft Auto VI: The Album vinyl and CD, both still on the store.
